London Regional ICT Champion

2nd July 2008  10am-4pm

Venue: Conway Hall, 25 Red Lion Square, London WC1 (nearest tube:  Holborn)

There is so much happening in the online world – how can we make sure that we are making the most of online opportunities?

This free conference for Cascade members will provide insight and ideas about how to use the Internet strategically. Workshops will explore engaging people online, online campaigning, e-communications and analysing how people respond to your online interventions.

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More details below the fold….

Strategic Use of the Internet – Marc Osten from Summit Collaborative

No plenary! No talking heads! No experts! In our opening session we will set the stage for the day’s work together. Our facilitator will take us through an exploration of what the word ‘strategic’ means when we consider mission-based use of the Internet. We will leave the session with tools to assure that the rest of the day’s workshops all feed into the same end point…enhancing our STRATEGIC use of the Internet.

Workshops:

Online Campaigning – Anna Feldman from GreenNet

Exploring innovative ways to use technical tools as part of your campaigning strategies – to get your messages out, raise awareness, and mobilise people into action. We will look at some specific examples from the 16 days of Action on preventing violence against women, and consider priorities for any technology plans you’re devising.

Engaging People Online – Tips, Tools and Techniques – Marc Osten from Summit Collaborative

Do you want to build community online? Do you want to raise money online? Do you want to activate and energise people online? In this session we will review successful online engagement efforts to help us understand what works and why virtually all online engagement efforts fail to realise their potential. You will leave the session with:

• A keen awareness of the questions to ask and answer as you consider online engagement efforts.
• A better understanding of the skills you need to succeed online.
• Answers to the most critical questions related to online engagement.
• SPECIFIC answers to SPECIFIC questions you have about online engagement.

Note – An online platform to collect your questions and share resources before the session will be made available two weeks before the conference.  See here: http://sc.blogs.com/cascade/

E-communications – Why, how to, dos and don’ts with Maria Diaz, E-Communications Manager @ Charity Technology Trust

For anyone who sends email newsletters or anyone who thinks they will need to, this session will take you through the fundamental principles of creating and delivering successful email newsletters that will get read.  This is not for techies and is not about copywriting but will be jargon free and give you tips to take away.

Charity Technology Trust (CTT) is a charity that helps other not for profit organisations to make the most of technology. In the last 5 years, we have been helping over 200 organisations with their e-communications and online campaigning.

An introduction to Google Analytics – Shakuntla Joshi , marketing and online consultant

Google Analytics is a free tool for site owners that assists in measuring websites.  In this introduction we will be covering getting set up and the key features of this service.   Also covered will be a summary of how this information can aid an organisation in strengthening online activities and how it assists decision-making.

There is a tour guide available (for you to see in advance of the Conference).  Select the Analytics links from the following web page: http://www.google.com/services/